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Case Study

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Innovation Case Study

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<p>In February, Dollar General Media Network (DGMN) and PepsiCo partnered to activate a highly effective digital marketing campaign that encompassed curated audiences using Dollar General’s 1P audience to support a new product launch within the snacks category.</p>


See how DG Media Network (DGMN) and PepsiCo partnered to deliver an $8.84 incremental return on ad spend.

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Pepsi 2022 Innovation Case Study | DG Media Network (DGMN)

<p>In 2022, DGMN and PepsiCo partnered to activate a highly effective digital marketing campaign to support a new product launch within the snacks category, achieving a 20.5% sales lift.</p>


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