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The retail world is in a state of constant change, but one fundamental question remains: how do we connect with and truly serve customers, especially in communities that are often overlooked?

Breaking Down the Walls | DG Media Network

The retail world is in a state of constant change, but one fundamental question remains: how do we connect with and truly serve customers, especially in communities that are often overlooked?

News

Press Release

Dollar General Media Network (DGMN) announces that Sean Tinnelly has joined the Company as Head of Ad Sales. 

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Sean Tinnelly Joins DG Media Network as Head of Ad Sales | DGMN

In this role, Sean will lead the sales organization, driving strategic growth, cultivating strong client partnerships and empowering a high-performing team to accelerate the continued expansion of DGMN.

In the rapidly evolving world of retail media, few platforms are as uniquely positioned as Dollar General Media Network (DGMN). Learn more.

Charting the Future of DG Media Network | DGMN

In the rapidly evolving world of retail media, few platforms are as uniquely positioned as Dollar General Media Network (DGMN). With more than 20,000 stores across 48 states in the U.S., Dollar General serves as a lifeline for millions of shoppers in rural communities—many of whom are underserved by traditional retail and digital commerce.

Austin Leonard Named Vice President and General Manager of DG Media Network.

Austin Leonard join DGMN as VP | DGMN

Dollar General Corporation announced Austin Leonard has joined the Company as vice president and general manager of DG Media Network (DGMN).

Case Study

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Danone

Executive Summary

Campaign Results

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In May 2024, Dollar General Media Network (DGMN) launched a campaign to increase sales of Danone International Delight Iced Coffee cans at Dollar General through a combination of off-site and on-site digital media tactics to reach DG customers across the United States.

In May 2024, Dollar General Media Network (DGMN) launched a campaign to increase sales of Danone's International Delight Iced Coffee cans at Dollar General.

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Danone Case Study | DGMN

In May 2024, Dollar General Media Network (DGMN) launched a campaign to increase sales of Danone&#8217;s International Delight Iced Coffee cans at Dollar General.

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Campaign Overview

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Creative Execution

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In January 2024, we launched a strategic multi-vendor partnership campaign with Hidden Valley Ranch and Tyson to expand market reach and drive higher sales.

DG Media Network launched a strategic multi-vendor partnership campaign with Hidden Valley Ranch and Tyson to expand market reach and drive higher sales.

Clorox and Tyson Case Study | DGMN

In January 2024, we launched a strategic multi-vendor partnership campaign with Hidden Valley Ranch and Tyson to expand market reach and drive higher sales.

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Clorox-Tyson

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Shamrock Farms

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In July 2024, we launched a digital media campaign to accelerate the growth of Shamrock Farms everyday ready-to-drink (RTD) milk and protein shake business at Dollar General by reaching DG customers at multiple points along their shopping journey.

Shamrock Farms Case Study and DG Media Network launched a digital media campaign to accelerate the growth of Shamrock Farms everyday ready-to-drink (RTD) milk and protein shake business at Dollar General by reaching DG customers at multiple points along their shopping journey.

Shamrock Farms Case Study | DGMN

About Recess

Recess Experiential Network will use retailer- and audience-targeting technology to expand brands’ and retailer’s reach into Dollar General’s local communities.

See how Recess' Experiential Network will use retailer- and audience-targeting technology to expand brands’ and retailer’s reach into Dollar General’s local communities through DG Media Network.

Recess partners on experiential marketing through DGMN | DG Media Network

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Eggo-Tyson

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Eggo-Tyson Case Study

Dollar General Media Network (DGMN) is constantly uncovering ways to drive value for our vendor partners. We strive to leverage 1st party data, analytics, and category knowledge to craft solutions aimed at category and brand growth. A great example of this is a multi-brand campaign the DGMN team uncovered for Kellanova’s Eggo Frozen Breakfast &amp; Tyson Chicken.

See how DGMN leveraged 1st party data, analytics, and category knowledge to craft unique solutions aimed at category and brand growth.

Eggo-Tyson Case Study | DGMN

The DGMN team approached Kellanova with a multi-category idea to partner with a vendor that is not typically associated with breakfast foods and to provide Eggo additional exposure given their expanded in-store presence &amp; in-stock availability.

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Georgia Pacific

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Georgia-Pacific Angel Soft Case Study

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Toward the end of February 2023, Dollar General Media Network (DGMN) and Georgia-Pacific partnered to activate a highly effective digital marketing campaign that encompassed behavioral-based targeting using Dollar General’s unique first-party audience to assist a well-known bath tissue at Dollar General during a peak sale season.

DG Media Network (DGMN) and Georgia-Pacific partnered to deliver 2x the average in incremental sales for every dollar spent.

Georgia-Pacific Angel Soft Case Study | DG Media Network (DGMN)

See how the DG Media Network (DGMN) team broadens measurement capabilities and provides custom solutions to meet the unique needs of our advertiser partners.

Winning Beyond the Dollar General Market | DG Media Network (DGMN)

In our relentless pursuit of media built better, the DGMN team consistently broadens measurement capabilities and provides custom solutions to meet the unique needs of our brand partners.

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Reese's

College Basketball Championship Tournament Case Study

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In February 2023, we harnessed the power of our unique 90 million first-party audience base to support Reese’s during the men’s college basketball championship tournament—a key sports merchandising window for candy brands.

DG Media Network (DGMN) harnessed the power of our unique 90 million first-party audience for Reese’s during the men’s college basketball championship tournament to deliver a $10.89 incremental return on ad spend.

Hershey's College Basketball Sports Merchandising Case Study | DG Media Network (DGMN)

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Clorox

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Spring Cleaning Case Study

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In March 2023, Dollar General Media Network (DGMN) and Clorox partnered to activate a highly effective digital marketing campaign that encompassed curated audiences using Dollar General’s 1P audience to support Clorox during the Spring Clean season.

See how DG Media Network (DGMN) and Clorox partnered to create a 4.12% sales lift.

Clorox 2023 Spring Cleaning Case Study | DG Media Network (DGMN)

DG Media Network's (DGMN) Senior Director of Decision Science, Vai Anand, explores the real value of first-party data.

The value of first-party data | DG Media Network (DGMN)

I lead the Data Science team at Dollar General, and I absolutely love what I do.

Natalie Ong, Dollar General Media Network (DGMN)’s Director of Operations, was recently named to Path to Purchase Institute’s 40 Under 40 <a href="https://p2pi.com/p2pi-names-40-under-40-class-2023" target="_blank" rel="noopener">list</a>, which recognized Ong’s innovative strategies to lead and identify commercial product opportunities for DGMN clients.

Path to Purchase Institute names Natalie Ong to their 40 Under 40 list, recognizing her innovative strategies for DG Media Network (DGMN) clients.

Natalie Ong recognized by Path to Purchase Institute | DG Media Network (DGMN)

Natalie Ong, Dollar General Media Network (DGMN)’s Director of Operations, was recently named to Path to Purchase Institute’s 40 Under 40 list.

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The Secret

Why It Worked

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Innovation Case Study

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In February, Dollar General Media Network (DGMN) and PepsiCo partnered to activate a highly effective digital marketing campaign that encompassed curated audiences using Dollar General’s 1P audience to support a new product launch within the snacks category.

See how DG Media Network (DGMN) and PepsiCo partnered to deliver an $8.84 incremental return on ad spend.

Pepsi 2022 Innovation Case Study | DG Media Network (DGMN)

In 2022, DGMN and PepsiCo partnered to activate a highly effective digital marketing campaign to support a new product launch within the snacks category, achieving a 20.5% sales lift.

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About Dollar General Corporation

First to Market to Offer Closed-Loop Measurement of In-Store Sales.

Learn more about DG Media Network's (DGMN) partnership with Meta, allowing advertisers to close the loop in-store with DG's more than 90 million unique customer profiles.

First to market with Meta closed-loop ad tech | DG Media Network (DGMN)

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What’s New at DGMN

Discover informed perspectives and industry accolades from thought leaders at DG Media Network (DGMN).

Informed perspectives and industry accolades | DG Media Network (DGMN)

Learn how Dollar General&#8217;s unique rural customer is changing omnichannel advertising.

What’s New at DGMN

Sean Tinnelly Joins DG Media Network as Head of Ad Sales

Austin Leonard Named Vice President and General Manager of DG Media Network

Recess to Partner with Dollar General on Experiential Marketing Through DGMN

Natalie Ong Named to 40 Under 40 List by Path to Purchase Institute

DG Media Network Offers New Ad Solutions for Meta Platforms