Featured

Insights

In the rapidly evolving world of retail media, few platforms are as uniquely positioned as Dollar General Media Network (DGMN). Learn more.

logo-dgmn_dg-animated

Charting the Future of DG Media Network | DGMN

In the rapidly evolving world of retail media, few platforms are as uniquely positioned as Dollar General Media Network (DGMN). With more than 20,000 stores across 48 states in the U.S., Dollar General serves as a lifeline for millions of shoppers in rural communities—many of whom are underserved by traditional retail and digital commerce.

News

Press Release

Austin Leonard Named Vice President and General Manager of DG Media Network.

Austin Leonard join DGMN as VP | DGMN

Dollar General Corporation announced Austin Leonard has joined the Company as vice president and general manager of DG Media Network (DGMN).

Case Study

danone-2

Danone

Executive Summary

Campaign Results

dgmn-case-study-danone

international-delight-case-study-revised

In May 2024, Dollar General Media Network (DGMN) launched a campaign to increase sales of Danone International Delight Iced Coffee cans at Dollar General through a combination of off-site and on-site digital media tactics to reach DG customers across the United States.

In May 2024, Dollar General Media Network (DGMN) launched a campaign to increase sales of Danone's International Delight Iced Coffee cans at Dollar General.

Danone Case Study | DGMN

In May 2024, Dollar General Media Network (DGMN) launched a campaign to increase sales of Danone&#8217;s International Delight Iced Coffee cans at Dollar General.

clorox-tyson-product-buffalo-chicken

Campaign Overview

clorox-tyson-product-popcorn-chicken

Creative Execution

dgmn-case-study-clorox-tyson

dgmn-clorox-tyson-logos

In January 2024, we launched a strategic multi-vendor partnership campaign with Hidden Valley Ranch and Tyson to expand market reach and drive higher sales.

DG Media Network launched a strategic multi-vendor partnership campaign with Hidden Valley Ranch and Tyson to expand market reach and drive higher sales.

Clorox and Tyson Case Study | DGMN

In January 2024, we launched a strategic multi-vendor partnership campaign with Hidden Valley Ranch and Tyson to expand market reach and drive higher sales.

clorox-tyson-2

Clorox-Tyson

dgmn-shamrock-farms-cookie-cream

shamrock-farms-2

Shamrock Farms

dgmn-case-study-shamrock-foods_em10

shamrock_farms-rockin_protein-logo

Shamrock_Farms-Rockin_Protein-logo

In July 2024, we launched a digital media campaign to accelerate the growth of Shamrock Farms everyday ready-to-drink (RTD) milk and protein shake business at Dollar General by reaching DG customers at multiple points along their shopping journey.

Shamrock Farms Case Study and DG Media Network launched a digital media campaign to accelerate the growth of Shamrock Farms everyday ready-to-drink (RTD) milk and protein shake business at Dollar General by reaching DG customers at multiple points along their shopping journey.

dgmn-default_share_image

Shamrock Farms Case Study | DGMN

About Recess

Recess Experiential Network will use retailer- and audience-targeting technology to expand brands’ and retailer’s reach into Dollar General’s local communities.

See how Recess' Experiential Network will use retailer- and audience-targeting technology to expand brands’ and retailer’s reach into Dollar General’s local communities through DG Media Network.

Recess partners on experiential marketing through DGMN | DG Media Network

eggo-tyson-2

Eggo-Tyson

dgmn-eggo-tyson-honey-tenders

dgmn-media-network-eggo-tyson-case-study

Eggo-Tyson Case Study

Dollar General Media Network (DGMN) is constantly uncovering ways to drive value for our vendor partners. We strive to leverage 1st party data, analytics, and category knowledge to craft solutions aimed at category and brand growth. A great example of this is a multi-brand campaign the DGMN team uncovered for Kellanova’s Eggo Frozen Breakfast &amp; Tyson Chicken.

See how DGMN leveraged 1st party data, analytics, and category knowledge to craft unique solutions aimed at category and brand growth.

Eggo-Tyson Case Study | DGMN

The DGMN team approached Kellanova with a multi-category idea to partner with a vendor that is not typically associated with breakfast foods and to provide Eggo additional exposure given their expanded in-store presence &amp; in-stock availability.

georgia-pacific-2

Georgia Pacific

dgmn-angel-soft-32pack

gp_casestudy_r3

Georgia-Pacific Angel Soft Case Study

georgia-pacific-logo

Georgia-Pacific-logo

Toward the end of February 2023, Dollar General Media Network (DGMN) and Georgia-Pacific partnered to activate a highly effective digital marketing campaign that encompassed behavioral-based targeting using Dollar General’s unique first-party audience to assist a well-known bath tissue at Dollar General during a peak sale season.

DG Media Network (DGMN) and Georgia-Pacific partnered to deliver 2x the average in incremental sales for every dollar spent.

Georgia-Pacific Angel Soft Case Study | DG Media Network (DGMN)

Leadership Series

See how the DG Media Network (DGMN) team broadens measurement capabilities and provides custom solutions to meet the unique needs of our advertiser partners.

Winning Beyond the Dollar General Market | DG Media Network (DGMN)

In our relentless pursuit of media built better, the DGMN team consistently broadens measurement capabilities and provides custom solutions to meet the unique needs of our brand partners.

dgmn-reeses-cups-case-study

reeses-2

Reese's

College Basketball Championship Tournament Case Study

dgmn-media-network-hersheys-case-study

dgmn-hersheys-logo-case-study

In February 2023, we harnessed the power of our unique 90 million first-party audience base to support Reese’s during the men’s college basketball championship tournament—a key sports merchandising window for candy brands.

DG Media Network (DGMN) harnessed the power of our unique 90 million first-party audience for Reese’s during the men’s college basketball championship tournament to deliver a $10.89 incremental return on ad spend.

Hershey's College Basketball Sports Merchandising Case Study | DG Media Network (DGMN)

clorox-2

Clorox

spring-cleaning-clorox-pine-sol

dgmn-media-network-clorox-case-study

Spring Cleaning Case Study

logo_clorox

In March 2023, Dollar General Media Network (DGMN) and Clorox partnered to activate a highly effective digital marketing campaign that encompassed curated audiences using Dollar General’s 1P audience to support Clorox during the Spring Clean season.

See how DG Media Network (DGMN) and Clorox partnered to create a 4.12% sales lift.

Clorox 2023 Spring Cleaning Case Study | DG Media Network (DGMN)

DG Media Network's (DGMN) Senior Director of Decision Science, Vai Anand, explores the real value of first-party data.

The value of first-party data | DG Media Network (DGMN)

I lead the Data Science team at Dollar General, and I absolutely love what I do.

Natalie Ong, Dollar General Media Network (DGMN)’s Director of Operations, was recently named to Path to Purchase Institute’s 40 Under 40 <a href="https://p2pi.com/p2pi-names-40-under-40-class-2023" target="_blank" rel="noopener">list</a>, which recognized Ong’s innovative strategies to lead and identify commercial product opportunities for DGMN clients.

Path to Purchase Institute names Natalie Ong to their 40 Under 40 list, recognizing her innovative strategies for DG Media Network (DGMN) clients.

Natalie Ong recognized by Path to Purchase Institute | DG Media Network (DGMN)

Natalie Ong, Dollar General Media Network (DGMN)’s Director of Operations, was recently named to Path to Purchase Institute’s 40 Under 40 list.

mtn-dew-flamin-hot

The Secret

Why It Worked

cheetos-pepsi-case-study

dgmn-media-network-pepsi-case-study

Innovation Case Study

pepsi-logo-case-study

In February, Dollar General Media Network (DGMN) and PepsiCo partnered to activate a highly effective digital marketing campaign that encompassed curated audiences using Dollar General’s 1P audience to support a new product launch within the snacks category.

See how DG Media Network (DGMN) and PepsiCo partnered to deliver an $8.84 incremental return on ad spend.

Pepsi 2022 Innovation Case Study | DG Media Network (DGMN)

In 2022, DGMN and PepsiCo partnered to activate a highly effective digital marketing campaign to support a new product launch within the snacks category, achieving a 20.5% sales lift.

mtn-dew-flamin-hot-wide

About Dollar General Corporation

First to Market to Offer Closed-Loop Measurement of In-Store Sales.

Learn more about DG Media Network's (DGMN) partnership with Meta, allowing advertisers to close the loop in-store with DG's more than 90 million unique customer profiles.

First to market with Meta closed-loop ad tech | DG Media Network (DGMN)

logo-dg_stretched_dollar-2

logo-dg_stretched_dollar

icon-linkedin

bg_news

What’s New at DGMN

Discover informed perspectives and industry accolades from thought leaders at DG Media Network (DGMN).

Informed perspectives and industry accolades | DG Media Network (DGMN)

Learn how Dollar General&#8217;s unique rural customer is changing omnichannel advertising.

What’s New at DGMN

Austin Leonard Named Vice President and General Manager of DG Media Network

Recess to Partner with Dollar General on Experiential Marketing Through DGMN

Natalie Ong Named to 40 Under 40 List by Path to Purchase Institute

DG Media Network Offers New Ad Solutions for Meta Platforms