Reach shoppers across America through Dollar General’s integrated retail marketing platform.
Dollar General’s footprint spans rural towns, suburban neighborhoods, and growing communities nationwide. With 100MM+ reachable shoppers and 21K+ stores, DGMN helps brands connect with audiences many media plans miss while still delivering national scale. In fact, up to 50% of our audience is not found within the largest demographic audiences typically targeted by marketers.
DGMN integrates retail media with Dollar General’s merchandising, enterprise marketing, loyalty, delivery, and ecommerce platforms, enabling brands to activate across owned, on-site, off-site, and in-store channels. Our mission is to is to organically integrate these consumer touchpoints into the DG customer experience and influence shoppers throughout the purchase journey.
DGMN helps brands measure the impact of media investment through DG’s first-party data and IAB-aligned reporting tied directly to sales performance.
reachable shoppers
of Americans live within 5 miles of a DG location
the largest retailer in the US by store count
retail transactions per year
the average Dollar General store trips per customer per year
of U.S. households shopped at a Dollar General in 2025
DGMN helps brands connect with shoppers across rural, suburban, urban, and underserved communities through integrated owned, on-site, off-site, in-store, sampling, and self-service media solutions.
See Solutions
See how brands are driving measurable sales impact across rural, suburban, and urban markets with DGMN.
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