DG Media Network’s advanced ad technology enables us to build a self-serve dashboard delivering greater transparency and faster reporting. As a result, our brand partners can now monitor media performance in near real-time vs. traditionally waiting for reports or limited visibility overall.
The dashboard directly shows media engagement performance and attributable sales reporting at ad creative, tactic, and audience levels throughout their campaign. Here are some example key metrics and dimensions from the dashboard:
- Device type
- Cost per click
- Click-through rate
- Site performance
- Budget pacing
Our reporting and data science team are fully committed to optimizing your dashboard user experience. This cross-functional team closely collaborates with brand partners on a regular cadence and turns client feedback into a more relevant and robust dashboard that delivers true value-added insights. If you are interested in being a partner, please contact us DGMN@dollargeneral.com.