Reach Rural Shoppers Through a Full-Funnel Media Strategy
Our extensive portfolio of digital solutions contains on-site and off-site tactics as well as self-service options.
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Media Built Better
Rural Reach. Unprecedented Access. Undeniable Results.
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Rural Reach
DGMN connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. As much as 50% of our audience¹ is not found in the largest demographic audiences available to marketers.
Unprecedented Access
Our robust managed service media portfolio spans owned, on-site & off-site tactics across the full funnel. Our self-service partnerships enable even more ways to add value to our shoppers on their purchase journey.
Undeniable Results
Measure results with closed-loop, one-to-one data and self-service reporting.
DG Serves a Unique Customer
90MM+
unique customer profiles
75%
of Americans live within 5 miles of a DG location
20K+ stores
the largest retailer in the US by store count
>2 billion
retail transactions per year
27
the average Dollar General store trips per customer per year
~60% 
of U.S. households shopped at a Dollar General in 2024
In The News
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