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Learn how Dollar General’s unique rural customer is changing omnichannel advertising.
In July 2024, we launched a digital media campaign to accelerate the growth of Shamrock Farms everyday ready-to-drink (RTD) milk and protein shake business at Dollar General by reaching DG customers at multiple points along their shopping journey.
Recess Experiential Network will use retailer- and audience-targeting technology to expand brands’ and retailer’s reach into Dollar General’s local communities.
The DGMN team approached Kellanova with a multi-category idea to partner with a vendor that is not typically associated with breakfast foods and to provide Eggo additional exposure given their expanded in-store presence & in-stock availability.
Toward the end of February 2023, Dollar General Media Network (DGMN) and Georgia-Pacific partnered to activate a highly effective digital marketing campaign that encompassed behavioral-based targeting using Dollar General’s unique first-party audience to assist a well-known bath tissue at Dollar General during a peak sale season.
In our relentless pursuit of media built better, the DGMN team consistently broadens measurement capabilities and provides custom solutions to meet the unique needs of our brand partners.
In February 2023, we harnessed the power of our unique 90 million first-party audience base to support Reese’s during the men’s college basketball championship tournament—a key sports merchandising window for candy brands.
In March 2023, Dollar General Media Network (DGMN) and Clorox partnered to activate a highly effective digital marketing campaign that encompassed curated audiences using Dollar General’s 1P audience to support Clorox during the Spring Clean season.
I lead the Data Science team at Dollar General, and I absolutely love what I do.
Natalie Ong, Dollar General Media Network (DGMN)’s Director of Operations, was recently named to Path to Purchase Institute’s 40 Under 40 list.
$8.84 incremental return on ad spend for PepsiCo and a 20.5% sales lift.
First to Market to Offer Closed-Loop Measurement of In-Store Sales.