More than 90 million unique customer profiles, which represents ~30% of the country that eludes other retail networks.
80% of Dollar General stores are in markets of 20K or less people. This strategically allows DGMN to reach a large and diverse population of traditionally hard-to-reach consumers.
are not found in the largest 3P demo targets offered within The Trade Desk 25-54 demo. So, even when national teams take the broadest approach to targeting, rural customers, on average, are not being reached. The DG IP audience provides powerful incremental rural reach when included in national plans.
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75% of Americans live within 5 miles of a Dollar General store, and with 20,000+ brick & mortar stores, Dollar General is the largest retailer in the U.S. by store count.
15K+ stores
are leveraging DoorDash delivery, reaching a growing segment of our customers at home.
75% of Americans live within 5 miles of a Dollar General store, and with 20,000+ brick & mortar stores, Dollar General is the largest retailer in the U.S. by store count.
are leveraging DoorDash delivery, reaching a growing segment of our customers at home.
Our digitally engaged and influenced customers have a 3.6x annual spend, with 50% of shoppers visiting a DG store within 2 days of engaging with DG.com.
30MM Monthly
visits to DG.com, with 26MM visits to our mobile app by DG customers nationwide.
Our digitally engaged and influenced customers have a 3.6x annual spend, with 50% of shoppers visiting a DG store within 2 days of engaging with DG.com.
visits to DG.com, with 26MM visits to our mobile app by DG customers nationwide.
DGMN client campaigns delivered an average iROAS of $4 last year, creating powerful growth opportunities for brands to connect with our unique customer base.
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