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On-site Solutions

Drive consideration by intercepting shopper intent with premium, digital tactics, driving sales and creating incremental return on your media investment.

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Tactic 1

Sponsored Product Ads

Prominent in-grid or carousel product placements that boost and highlight a brand's product.

Tactic 2

On-Site Display

Drive awareness and consideration with high-impact display banners across key pages on the website and app.

Tactic 3

Email Slices

Reach DG's most engaged email audiences with your brand message through a featured product module in one of DG's two weekly emails.

Tactic 4

Push Notifications

Leverage a direct, reliable communication channel that drives immediate engagement.

Customer Engagement Icon

74MM+

visitors to the Dollar General website and app annually

Go inside the numbers to see how brands are driving results.

See Case Studies
Tactic 1

DG Stories

Full-screen ads that appear on the DG App allowing users to view and explore key content and messages from DG and its vendors.

Tactic 2

Sponsored Email

Target DG's engaged email audiences with your brand message sent directly to their inbox in a fully branded sponsored email.

App Screen Takeover

Immediately capture the attention of every DG App user with full-screen impact when a customer opens the app.

Homepage Takeover

Appear in exclusive, high-visibility placements on the DG Homepage that captivate the customer and drive brand awareness, engagement, and sales.

Commerce Display

Engage DG customers with a shoppable ad format, combining display with an interactive product carousel to elevate brand visibility and drive conversion.

Targeted Coupons

Deliver exclusive, personalized coupons to targeted customers based on their purchase behavior.

Tactic 7

Boosted Coupons

Gain premium visibility in the Coupon Gallery on both the DG website and app.

Landing Experience

Drive customer engagement with a custom landing page built for impact.

Insights At Your Fingertips

Closed-loop reporting and incrementality with our Reporting Dashboard

Engagement

  • Viewability
  • Impressions
  • CPC
  • CTRs
  • Site Level
  • Budget Pacing

Dimensions

  • Brand/Product
  • Dates
  • Tactics
  • Audience
  • Device Type
  • Metro/State

Sales

  • Sales Lift
  • iROAS
  • Transactions/Buyer Lift
  • $/Transaction Lift
  • Conversion Rate
  • % New-to-Brand Shoppers