Building a Smarter, More Impactful Onsite Experience: New Enhancements for 2025-2026

Over the past year, DG Media Network has been focused on building a truly differentiated onsite experience that gives brands more relevance, more control, and more measurable impact across the DG digital ecosystem. At the same time, digital traffic continues to accelerate as the expansion of myDG Delivery brings more customers into our digital channels and increases overall engagement, making our onsite enhancements well-timed for serving relevant messaging across growing, high-intent traffic.

That work accelerated throughout 2025, and in 2026, we’re raising the bar again.

2025: A Year of Relevance, Measurement, and Flexibility

Over the past year, we’ve invested heavily in strengthening the foundations of our onsite offerings. Three themes guided our roadmap:

More Relevancy

We relaunched our onsite display solutions by enhancing relevancy through our targeting capabilities. Advertisers can now reach shoppers using contextual signals and DMA‑ and DG Delivery-based targeting, ensuring relevant and timely messaging onsite for our high-intent shoppers.

Better Measurement

We closed the loop by introducing full‑funnel, deduplicated measurement across our onsite display and offsite programmatic offerings, for both sales attribution and incrementality measurement. Advertisers now get a clearer, more accurate view of how DG shoppers move from impression to conversion across our site and app and premium publishers, with no double counting or guesswork on how their media is driving results.

More Self‑Service

To meet advertisers where they prefer to buy, we expanded self‑serve access. In addition to Sponsored Product Ads (SPA), brands can now activate Commerce Display on DG.com and app via self-service for greater flexibility for how and when they activate with DGMN. With both SPA and display units available through managed and self-service, brands can activate always-on campaigns in the way that works best for their teams, and remain competitive on the digital shelf.

These enhancements laid the groundwork for a more connected, more accountable onsite ecosystem and we’re just getting started; in 2026, we’re building on that momentum.

2026: Unlocking the Next Generation of Onsite Performance

This year, we’re focused on deepening measurement, expanding targeting, and introducing new formats that elevate the DG digital experience.

Enhanced Measurement with Offline Sales Integration

DG’s unique footprint of 21,000+ stores and rich offline transaction data gives us a powerful advantage in measuring true retail impact. This year, we’ve enhanced offline data ingestion for SPA and Commerce Display to ensure our media receives accurate credit for the in‑store sales it drives. As a result, we’re seeing significantly improved ROAS results across SPA and Commerce Display, without any extrapolation of results, with a more than 4x increase in SPA ROAS.

Our 2026 Onsite Roadmap: What’s Coming Next

As we ramp up in 2026, here’s what advertisers can expect as we continue to evolve the onsite experience:

Onsite Targeting: Adding Behavior‑Based Signals

Contextual targeting remains a strong foundation, and we’re expanding it with behavior‑based targeting to help brands reach shoppers based on real browsing and engagement patterns. This unlocks more precision and more relevant onsite experiences.

More Self‑Service Access

We’ll continue opening O&O formats through self‑service pathways, giving advertisers more flexibility and control over how they plan, buy, and optimize campaigns.

New Formats for Increased Onsite Visibility

We’re unlocking new ways to show up across the DG ecosystem. Early 2026 launches include DG Stories on web, bringing a full‑screen, immersive storytelling format to desktop. As DG rolls out DG Rewards, the myDG+® Subscription, and other enhancements, we anticipate even more opportunities to innovate across our O&O properties, through formats such as video and new, premium placements through the customer journey.

Looking Ahead

The onsite experience at DG Media Network is evolving quickly and intentionally. Every enhancement is designed to help brands connect with shoppers in more meaningful moments, measure impact with greater accuracy, and activate with more flexibility than ever before. Together, these enhancements position us to deliver an even more connected, high‑performing onsite experience in the months ahead.