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Reese's

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College Basketball Championship Tournament Case Study

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<p>In February 2023, we harnessed the power of our unique 90 million first-party audience base to support Reese’s during the men’s college basketball championship tournament—a key sports merchandising window for candy brands.</p>


DG Media Network (DGMN) harnessed the power of our unique 90 million first-party audience for Reese’s during the men’s college basketball championship tournament to deliver a $10.89 incremental return on ad spend.

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Hershey's College Basketball Sports Merchandising Case Study | DG Media Network (DGMN)

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