“Since joining the Dollar General Media Network, Natalie’s growth mindset and impressive background in retail media has been critical to the network’s success,” shared Chad Fox, Dollar General’s chief marketing officer. “Thank you to the Path to Purchase Institute for including Natalie on this prestigious list and recognizing her meaningful contributions. We look forward to her continued impact at DGMN.”

The Path to Purchase Institute’s second annual 40 Under 40 Awards recognizes exceptional professionals working in the commerce marketing industry. The program spotlights the next generation of leaders in omnichannel marketing, showcasing their contributions to the industry, as well as their individual accomplishments.

Initially debuting in 2018, DGMN is committed to building media better through thoughtful insourcing of capabilities including sales, client success, decision science and analytics, each balanced with strategic technology partnerships. The network recently announced a new partnership with Meta, making DG the first retailer to offer this solution, allowing advertisers to reach the hard-to-reach consumer and close the loop with in-store sales.