Austin Leonard Named Vice President and General Manager of DG Media Network
Goodlettsville, Tennessee – July 21, 2025 – Today, Dollar General Corporation announced Austin Leonard has joined the Company as vice president and general manager of DG Media Network (DGMN). Austin will oversee all aspects of the department, including go-to-market strategy, media operations, insights, media sales and performance measurement.
“As Dollar General Media Network continues to evolve, we are excited to welcome Austin to the team to champion our next chapter of growth. With 80% of our stores serving markets of 20,000 people or less, DGMN offers a unique opportunity to engage with hard-to-reach customers who are overlooked through traditional digital marketing tactics. Austin’s deep retail media, marketing and tech background combined with a track record of developing effective partnerships will further facilitate meaningful connections between our partners and customers,” said Tony Rogers, senior vice president and chief marketing officer at Dollar General.
With more than 20 years of experience in advertising and media, Austin joins the organization as a tenured leader with expertise in driving strategy and innovation while delivering results through strong partnerships and empowered teams. Prior to Dollar General, Austin served as senior vice president, retail media at Publicis/Epsilon. He also previously held leadership roles at Walmart, Sam’s Club, Rakuten and eBay.
Austin earned his Bachelor of Science in business administration from the University of Florida and his Master of Business Administration in marketing from Georgia State University.
About Dollar General Corporation
Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 2, 2025, the Company’s 20,582 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.