Community Sampling
DG Community Sampling offers an end-to-end community-based sampling solution that connects brands with high‑affinity Dollar General shoppers through real world engagements amplified by digital media.
Overview
- Executes offsite sampling campaigns at high-index community locations (festivals, schools, etc.)
- Reach Dollar General shoppers in real-world environments using DG’s digital audiences
- Turns experiential marketing into a performance channel by linking real-world activations with measurable outcomes
Key Product Features
- DG Community Sampling placements create a strong, branded presence at every activation site, ensuring products and offers stand out and drive engagement
- Co-branded signage, banners, and countertop displays clearly communicate the partnership and highlight the featured product
- Printed materials like pamphlets or offer cards guide consumers via QR codes to myDG® offers, DG Cash Back, or promotional landing pages
Reporting & Measurement
- Consumer Insights Report
- New to brand customers
- Purchase intent lift
- Sales Lift Measurement
- iROAS
- Incremental sales
Ready to activate? Reach out to your DGMN Sales Representative to learn more or get connected to start driving results with Community Sampling today.