Sponsored Product Ads
Maximize product visibility and engage high-intent customers across the DG website and app.
Overview
- Capture in-market shoppers at the moment of decision across search, browsing, and product discovery experiences
- Drive incremental product visibility directly within the page content, increasing consideration and purchase likelihood
- Integrate seamlessly into the shopping experience, reinforcing brand presence without disrupting the customer journey
Placements
- In Grid: In-Grid Placements are individual product tiles located on the Category Page, Subcategory Page, and Search Results Page on both web and mobile app
- Carousel: Carousel Placements can include up to 24 products and are located on the Homepage, Product Detail Page, Shopping List, and Cart across both web and app
Reporting & Measurement
Comprehensive performance metrics including:
- Impressions
- Clicks
- Spend
- eCPC
- Attributed sales
- ROAS
Views of top performers including:
- Keyword
- Product
- Page placement
Ready to activate? Reach out to your DGMN Sales Representative to learn more or get connected to start driving results with Sponsored Product Ads today.